Mike Berard

Customizing The Message – The Jay Peak Magazine and Custom Publishing

Last night the first copy of the latest Jay Peak Magazine arrived on my doorstep. This piece of paper beauty is the first custom publication I’ve had the opportunity to spearhead in my publishing/editing career. Despite being a magazine editor for the five years, a freelance writer and photographer for the past nine, and a [...]

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Business by the (Face)Book – Social Media for Action Sports

Newsflash: Social media and mobile technologies are more than time-wasting toys. They’re a digital path to profit and, whether you like it or not, a necessity. By Mike Berard Over the past three years, the exponential growth of social networking sites like Facebook, Twitter and Myspace has not only reshaped the internet landscape, it has [...]

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Azadi: Freedom – A Ski Film about More than Skiing?

“AZADI: Freedom” Official Trailer from b4apres media on Vimeo. Full disclosure: My friend Anthony Bonello (of B4Apres Media) is the creator and director of this film. This fact however, doesn’t change the fact that I am legitimately intrigued with what he has come up with. His upcoming film, Azadi: Freedom, was recently selected to premiere [...]

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Spring Epiphany; or, Why Toronto Sucks and Ontario Rules

I never wanted to move to Toronto. As with many who move to the city, it was a job that brought me. The promise of a real career and the rising path that comes with it pulled me away from the snow-capped peaks of British Columbia and deposited me reluctantly amongst the steel and glass [...]

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A Classified Interview

Halifax’s Classified is an MC, DJ and producer with a long history of keeping Canadian hip hop real. His show on the Main Stage at the World Ski and Snobwboard Festival yesterday was the highlight of the Fest’s musical offerings so far. A packed Skier’s Plaza saw Classified and his crew rip through his extensive [...]

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Goddamn Rainy Whistler – Icon Gone Presentation 2010

I was invited to participate in the World Ski and Snowboard Festival’s Icon Gone event this year. Icon Gone is a debate-based event where invited speakers (mostly Whistler-based writers and media personalities) make a 5-minute case for an iconic piece of Whistler they believe is integral to the town’s make-up. Here is my presentation, which [...]

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Black Market Photo Showdown at the Telus World Ski and Snowboard Festival

Every April at the Telus World Ski and Snowboard Festival, last minute scrambles occur for the coveted Pro Photo Showdown tickets. After over a decade of sold out events, you’d think festival goers would figure it out and buy their tickets ahead of time but, alas, they never do. So this year, the good folks [...]

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Coveted: Big and beautiful – Salomon Xtend Goggles Review

Goggles are goggles, right? Sometimes I feel this way. As long as they don’t fog, and I look good in them, then why do I care about all the fancy faux technologies released from the plethora of eyewear companies each year? Well, the truth is, I rarely do care. However this year, Salomon has [...]

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An Olympic Road Well-Traveled – The Whistler Story

This story originally ran in the National Post, December 10th, 2009. View the original here. Incredible Inukshuk timelapse by the incomparable Rocky Mountain Sherpas. When the International Olympic Committee voted Vancouver-Whistler the host city of the 2010 Winter Olympic Games, both cities already had reputations as world-class destinations: one as a hockey city with a [...]

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An Olympic-Sized Opinion – Why I Don’t Care About the Olympics

I wrote this way back in 2007 for SKIER magazine. I figure it’s relevant now with the 2010 Winter Olympics one day away. I could rant on and on about the bloated corporate shell of the Olympic Games but I really don’t care enough to bother writing it out. If you want to hear what [...]

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