Mike Berard

Fishing for Charity – The Troutsmen

The Troutsmen International Club of Leisure raises cash for others…in as leisurely a fashion as possible. By Mike Berard It’s a sunny afternoon in July and Rainbow Park is alive with the mid-summer energy it’s infamous for. Children play in the shallows of the lake, a plethora of dogs raises ruckus at Canine Cove, and [...]

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One Photo at a Time

This article ran as my editor’s note in The Ski Journal. If you like it, you should subscribe. This past November, I went to my wife’s university graduation. Before arriving, I was dreading the pomp and pretense of Academia; the goofy outfits, the lengthy ceremony, the crowds of proud parents and graduates with that anxious [...]

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A Decline in Copywriting – 2011 Whistler Mountain Bike Park Campaign

My friends over at Origin Design + Communications recently contacted me to write copy for the Whistler Mountain Bike Park. The campaign called for authentic yet poetic copy about the elements that make up the bike park. From dirt to wood to stone, nature contributes the most important parts to the mountain biking experience, even [...]

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Josie

“Sir, this is a unique dog. He does not live by tooth or fang. He respects the right of cats to be cats although he doesn’t admire them. He turns his steps rather than disturb an earnest caterpillar. His greatest fear is that someone will point out a rabbit and suggest that he chase it. [...]

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Time Waits For No Man

As the editor of the Jay Peak Resort Magazine (which is produced by Origin Design + Communications), I am tasked with finding the balance between communicating the brand message of this quirky-but-core Vermont resort and entertaining the readers with writing and photography that speaks to them. Jay’s customers are devout skiers and snowboarders who understand [...]

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Of Fun and Games – How Whistlerites Won the Olympics

It’s been close to a year since the Olympics rolled through British Columbia, propelled by contrasting waves of patriotism and corporate advertising budgets. As a staunch critic of the Games’ political and fiscal policies, and a resident of Whistler, I was apprehensive of what the five-ring circus would bring to my doorstep. And I wasn’t [...]

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Resolution

These are basic guidelines for my personal expectations for 2011 and beyond. For a goal to be successful and realistic, it must be measurable. I will be setting more stringent milestones for all of these in private but I wanted to share the larger scope of my goals with you in order for them to [...]

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Shake the Dust

Any words I use to speak to the power and beauty of this video will only take away from it, so I’ll let Anis Mojgani speak for himself. – Mike Berard

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Rededication

Iam the deskman. I’ve written down this phrase many times over the past four years. On yellowed paper pads with curled up corners. On Twitter and Facebook statuses. On a blank computer screen featuring an endless blinking cursor mocking my inability to write anything of substance. I am the deskman. The phrase has acted as [...]

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The Known Universe

This is fun. My friend Fleebs recommended watching this video of Earth (and its place within the larger scope of the known universe) while listening along to the Arcade Fire track Wake Up. His suggestion? Mute the video and pause it around the 0:31 mark, cue the song up separately on your Itunes (or below), [...]

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