Comments on: The Transworld Snowboarding / Ball Park Franks Controversy http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/ The blog of Whistler B.C.-based writer Mike Berard Tue, 01 May 2012 15:45:08 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Phil http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-542 Phil Wed, 21 Dec 2011 17:48:30 +0000 http://followingthedie.wordpress.com/?p=904#comment-542 I sell ad space for a living and regularly have to turn clients away when they request things, like this (apparently), that cross "the line". It would be all to easy to take the quick buck but the long term picture would be a downward slope. Editorial is key IMHO saying all of that, just look at TV and movies. Product placement is rife but millions still watch the blockbusters I sell ad space for a living and regularly have to turn clients away when they request things, like this (apparently), that cross “the line”. It would be all to easy to take the quick buck but the long term picture would be a downward slope.

Editorial is key IMHO

saying all of that, just look at TV and movies. Product placement is rife but millions still watch the blockbusters

]]> By: Tim Kemple » How Creative Will the Future Be? http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-246 Tim Kemple » How Creative Will the Future Be? Mon, 14 Dec 2009 01:44:37 +0000 http://followingthedie.wordpress.com/?p=904#comment-246 [...] finding advertisers is so difficult that they control content to a degree and I suppose the ‘ballpark frank’ controversy from a few months ago supports that claim. But on my flight back to SLC recently I started actually [...] [...] finding advertisers is so difficult that they control content to a degree and I suppose the ‘ballpark frank’ controversy from a few months ago supports that claim. But on my flight back to SLC recently I started actually [...]

]]> By: jscm http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-135 jscm Sun, 06 Sep 2009 12:11:07 +0000 http://followingthedie.wordpress.com/?p=904#comment-135 I'm not surprise to see that Trasworld add advertising into content. Several magazine on paper and online do it. But it is not a good way and It should be indicated. good bye I’m not surprise to see that Trasworld add advertising into content.

Several magazine on paper and online do it.
But it is not a good way and It should be indicated.

good bye

]]> By: mikeberard http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-130 mikeberard Fri, 04 Sep 2009 21:45:51 +0000 http://followingthedie.wordpress.com/?p=904#comment-130 Sorry Kenny, can you clarify please - Are you saying it's from an event so it's OK to photoshop a sponsor logo onto the image? Or are you just saying it looks bad? Sorry Kenny, can you clarify please – Are you saying it’s from an event so it’s OK to photoshop a sponsor logo onto the image? Or are you just saying it looks bad?

]]> By: Kenny http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-129 Kenny Fri, 04 Sep 2009 21:34:45 +0000 http://followingthedie.wordpress.com/?p=904#comment-129 The photo is from an event that had a sponsor, its not like its a randomly submitted shot. Most Snowboard events and contests like X Games, Dew Tour, etc are plastered with Sponsors Logos. There's a reason you don't see those photos on Magazine Covers, they look like crap and all creative Photographers hate shooting at them The photo is from an event that had a sponsor, its not like its a randomly submitted shot. Most Snowboard events and contests like X Games, Dew Tour, etc are plastered with Sponsors Logos. There’s a reason you don’t see those photos on Magazine Covers, they look like crap and all creative Photographers hate shooting at them

]]> By: Jeff Patterson http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-116 Jeff Patterson Thu, 27 Aug 2009 21:00:01 +0000 http://followingthedie.wordpress.com/?p=904#comment-116 Just a small step adding to the diminishing face of print magazines. What a joke. I can't believe it happened, but does not suprise me in any way. Just a small step adding to the diminishing face of print magazines. What a joke.

I can’t believe it happened, but does not suprise me in any way.

]]> By: Good Wood Results - Valid or Not? - Page 2 - Snowboarding Forum - Snowboard Enthusiast Forums http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-115 Good Wood Results - Valid or Not? - Page 2 - Snowboarding Forum - Snowboard Enthusiast Forums Thu, 27 Aug 2009 15:17:51 +0000 http://followingthedie.wordpress.com/?p=904#comment-115 [...] [...] [...] [...]

]]> By: Transworld Cover Controversy - Content Manager's Blog - push.ca http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-110 Transworld Cover Controversy - Content Manager's Blog - push.ca Tue, 25 Aug 2009 04:21:29 +0000 http://followingthedie.wordpress.com/?p=904#comment-110 [...] discussion has been raging in the comments of Mike Berard's Following The Die blog. I'll leave you to follow there since a lot has already been said. Make sure you add your two [...] [...] discussion has been raging in the comments of Mike Berard's Following The Die blog. I'll leave you to follow there since a lot has already been said. Make sure you add your two [...]

]]> By: Pj from fluofun.fr http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-106 Pj from fluofun.fr Wed, 19 Aug 2009 11:00:26 +0000 http://followingthedie.wordpress.com/?p=904#comment-106 In order to back up TWS, we decided to implement the Ball Park logo too. www.fluofun.com In order to back up TWS, we decided to implement the Ball Park logo too.

http://www.fluofun.com

]]> By: timglomb http://mikeberard.com/blog/2009/08/16/the-transworld-snowboarding-ball-park-franks-controversy/comment-page-1/#comment-105 timglomb Wed, 19 Aug 2009 06:07:34 +0000 http://followingthedie.wordpress.com/?p=904#comment-105 would it matter if they photoshopped out the container altogether and made it a huge hot dog? Of course it would. IF they actually made a 30' long hotdog for the shoot do you think it would have made the cover? Of course it wouldn't. Regardless, Transworld's brand, and its covers, stood for the sign of the times, the current state of progression and most importantly a quick, one shot glance at the art of the sport. It just pissed on its own brand, which is the worst part. Now if only you could see Orbitz logos etched in the tree trunks of National Geographic covers! would it matter if they photoshopped out the container altogether and made it a huge hot dog? Of course it would.
IF they actually made a 30′ long hotdog for the shoot do you think it would have made the cover? Of course it wouldn’t.
Regardless, Transworld’s brand, and its covers, stood for the sign of the times, the current state of progression and most importantly a quick, one shot glance at the art of the sport. It just pissed on its own brand, which is the worst part.
Now if only you could see Orbitz logos etched in the tree trunks of National Geographic covers!

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